Estonian Women Love Their Meat
The cattleman and beef producers of America have come up with the slogan/campaign, "Beef, It's What's For Dinner." Most of us have seen the ads in some form or another. For most carnivores the imagery in their ads is likely to stir up feelings of hunger. Shown are juicy, succulent cuts of filet mignon, prime rib, and kabobs; all grilled to perfection and plated with complementary side dishes. One can say that the beef producers in the US have created an effective campaign.
On the flip side, the chicken industry in Estonia has accomplished quite the opposite with their campaign. Unless, of course, you are an Estonian Woman.
See what I mean - Estonian Beef.
I found more about this on BoingBoing after writing this post.